Strategic Product Alignment
What will be worked out?
As a team, you collaboratively develop an emergent strategy as a guiding reference for the next 6 to 18 months, ensuring consistent project prioritization. This strategy is based on customer insights and focuses on providing added value. The team agrees on all decisions and designed experiments, and every member fully commits to the strategy.
What are the expected outcomes?
✔️ Clear strategic focus on shared goals
✔️ Faster, higher-quality decisions
✔️ Focused teamwork along the strategy
Why does it matter?
Strategy is not a virtue. It’s a set of choices. These choices should consider customer insights, market trends and new business opportunities. To focus your organization on what matters and why, you need to align your leadership team on a coherent strategy. By doing so, you yield these benefits:
✔️ Improved strategic clarity
✔️ Enhanced team alignment
✔️ Increased effectiveness and efficiency
You chose the depth you want to attain
1 Day
Product Strategy drafted and committed Next Steps defined
- Introduction to Product Strategy
- Define Strategic Moves and Anchors
- Decide Next Steps and Implementation
2 Days
Product Strategy and Strategy Deployment defined, Customer and Market Insights integrated
- Introduction to Product Strategy and User Insights
- Define Strategic Moves and Anchors
- Decision-Making and Prioritization Principles
- Implementation Planning
3 Days
Product Strategy and Strategy Deployment defined and tested, Customer and Market Insights integrated, Strategic Alignment enhanced, Continuous Improvement
- Product Strategy Essentials and User Insights
- Define Strategic Moves and Anchors
- Decision-Making and Prioritization Principles
- Implementation Planning
- Testing and Iteration
- Strategic Alignment and Continuous Improvement
One in-person workshop day is equivalent to two remote workshops à 4 hours.
If you need help pulling together and increasing accountability as a team, check out this workshop instead.
“Strategy is an integrated set of choices that positions you on a playing field of your choice in a way that you win. […]
Roger L. Martin
A strategic theory must be coherent and doable.“
(Co-Author of „Playing to Win“, Advisor, Management Thinker)
Let’s Align Your Strategy to Focus and Thrive.
