North Star Metric Framework
B2B SAAS companies are rarely able to measure behavioral metrics,
while technically having all possibilities.
⚡️ No clean and trustworthy data is available
⚡️ Users‘ aha moments are undiscovered
⚡️ Key events are not tracked
⚡️ No behavioral insights
They target big logos for big deals and extensive margins.
It works successfully in the short term.
Customer churn follows.
There is another option…
The North Star Metric Framework:
✔️ Aligned with the Product Vision’s Value Proposition
✔️ Connected to User Value AND Revenue
✔️ Clear & Actionable Success Metrics
✔️ Data-informed Decision-making
What will be worked out?
Your teams define and implement a North Star metric per user group. This metric expresses customer value, represents the vision and strategy, and is a leading indicator of revenue. Your team learns how to measure and influence added value for customers and their own company as a basis for data-driven decisions.
Why does it matter?
Strategy is not a virtue. It’s a set of choices. These choices should consider your vision, your customer’s moments of delight, and activities that drive revenue. To measure what matters for your customers and your business, you need to align your team on the essential metrics. Once applied, conclusions follow:
✔️ Key events tracked + data made accessible
✔️ Increased focus on customer value
✔️ Critical user behaviors analyzed
✔️ Insights for growth leveraged
✔️ Competitive advantage
Kickstart Growth
This package focuses on quickly identifying and defining critical behavioral metrics and growth models to jumpstart your product’s journey.
✔️ Defined North Star Metric: aligned with Vision, connected to Aha Moments and Revenue Drivers
✔️ Identify, define and solidify of Behavioral Metrics
✔️ Map Actionable Key Input Metrics on the Customer Journey
✔️ Define Growth Model
Strategic Expansion
This package offers a deeper dive into customer profiling, business context understanding, product capabilities assessment and data analytics to refine growth strategies.
✔️ Understand the ideal customer profile & target segment
✔️ Understand the business context & customer journey
✔️ Review existing data, insights and analytics
✔️ Report Findings of Product Capability Assessment
✔️ Defined North Star Metric: aligned with Vision, connected to Aha Moments and Revenue Drivers
✔️ Identify, define and solidify of Behavioral Metrics
✔️ Map Actionable Key Input Metrics on the Customer Journey
✔️ Define Growth Model
Transformational Growth
This comprehensive package includes key metrics, strategic alignment on OKRs and strategic bets, ensuring continuous growth and adaptation. Weekly Consultation Sessions ensure sustainable learning.
✔️ Understand the ideal customer profile & target segment
✔️ Understand the business context & customer journey
✔️ Review existing data, insights and analytics
✔️ Report Findings of Product Capability Assessment
✔️ Defined North Star Metric: aligned with Vision, connected to Aha Moments and Revenue Drivers
✔️ Identify, define and solidify of Behavioral Metrics
✔️ Map Actionable Key Input Metrics on the Customer Journey
✔️ Define Growth Model
✔️ Develop an Action Plan
✔️ Ensure Communication and Alignment
✔️ Establish Regular Review and Adjustment
✔️ Align work of teams with input metrics
✔️ Define growth experiments
✔️ Wrap-up & hand-over
If you need help pulling together and increasing accountability as a team, check out this workshop instead.