Value Proposition Design
What will be worked out?
Value Proposition Design is a framework that helps companies to develop clear value propositions that specifically address the needs and problems of their customers.
Your teams ensure that user needs meet suitable value propositions. They use their empathy, map assumptions, test hypotheses and set priorities. They test value propositions with low-cost prototypes to gain confidence in them.
What are the expected outcomes?
✔️ Precise customer-value alignment
✔️ Rapid validation of ideas
✔️ User-centered product development
Why does it matter?
Strategy is not a virtue. It’s a set of choices. These choices should be informed by the customers‘ or users‘ reality. Your teams must research this reality to precisely align your value proposition to it. This enhances the desirability of your solution. This workshop yields for these benefits:
✔️ Enhanced product-market fit
✔️ Reduced time to market
✔️ Increased customer satisfaction
You chose the depth you want to attain
1 Day
Fundamental Value Propositions
- Intro, Empathy Mapping, and Customer Profiles
- Assumptions Mapping
- Prototype Solutions
2 Days
Consolidated Value Propositions with Prototype Solutions, Assumption Testing
- Intro, Empathy Mapping, and Customer Profiles
- Assumptions Mapping
- Prototype Solutions
- Testing, Feedback, and Prioritization
3 Days
Validated Value Propositions with Prototype Solutions, Tested Assumptions, Plan of Experiments, Evaluation of initial Experiments
- Introduction and Goal Setting
- Comprehensive Customer Profiles
- Deep Dive into Empathy Mapping
- Assumption Mapping and Hypothesis Development
- Prototyping and Iterative Testing
- Prioritization, Validation, and Planning of further implementation
Ein Präsenz-Workshop-Tag entspricht zwei virtuellen Workshops à 4 Stunden.
Wenn Sie Hilfe brauchen, um als Team an einem Strang zu ziehen und die Verantwortlichkeit zu erhöhen, sollten Sie stattdessen diesen Workshop besuchen.
Develop Your Value Proposition for Enhanced Product-Market Fit.
