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Leading Product Transformation

Do you want to your product creation teams to work in a customer-centric, evidence-guided and outcome-oriented way?

I bet you do. But as a CPO of a fast-paced start-up or scale-up chances are

❌ you have the know-how but not the time to train your people the necessary skills yourself.
❌ your teams are expected to implement too many initiatives in too short a time.
❌ your teams need a more direct view of how their work contributes to the strategy.
❌ your teams need clearer criteria or product metrics to set priorities understandably and evaluate initiatives objectively.

If that’s you, you’re not alone.

The Feature Factory persists as a major challenge for product organizations.
🤯 54% of roadmaps are designed around outputs. Only 44% communicate outcomes (business objectives
and product goals) in 2023.
🤯 Getting cross-functional alignment on product direction is the biggest challenge facing product managers in 2023.*

How can you be among those 44% to be confident that the work of your teams creates a positive impact?

This is why I offer leading transformation workshops

Participating teams get:

  • More empathy and deeper understanding of customers for an improved user experience
  • Alignment and cross-functional collaboration to include diverse perspectives
  • Evidence-guided decision-making to prioritize effectively
  • Clarity and focus to concentrate team efforts on clear measurable goals for high impact

Outcome-orientation is not a virtue. It is a choice. If you want your product managers to master these skills let’s talk:

GOALS you aim to achieve

🎯 Your teams align priorities with stakeholders in an understandable way and how to engage them in the best possible way.

🎯 Your teams iteratively validate your product strategy, contributing to the learning organization.

🎯 Your teams make the impact of your solutions more measurable and clarify your most meaningful success metrics

KEY OUTCOMES I help you attain

1. Customer Empathy & Understanding

Enhance decision-making and problem-solving by developing a deeper understanding of customers for an improved user experience.

2. Alignment & Collaboration:

Foster teamwork and collaboration by ensuring a shared understanding and purpose and involve stakeholders in better understanding prioritization.

3. Evidence-Guided Decision-Making

Prioritize effectively and make strategic choices by improving decision-making through evidence. Reduce risks and guesswork.

4. Clarity & Focus

Concentrate team efforts on clear goals by identifying crucial metrics and addressing high-impact customer opportunities.

How product-led is your company?

3 different WORKSHOPS I can offer you

…to become more customer-centric, evidence-guided and outcome-oriented.


I always use your practical & actionable examples.

We define crystal clear & realistic outcomes that propel your day-to-day work.

I adapt the workshop formats to your needs to enable a deep flow state.


Let’s work together to lead
your product organization to success.