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Leading Product Transformation

Do you want to your product creation teams to work in a customer-centric, evidence-guided and outcome-oriented way?

I bet you do. But as a Product Leader of a fast-paced start-up or scale-up, chances are

❌ you have the know-how but not the time to train your people the necessary skills yourself.
❌ your teams are expected to implement too many initiatives in too short a time.
❌ your teams need a more direct view of how their work contributes to the strategy.

If that’s you, you’re not alone.

The Feature Factory persists as a major challenge for product organizations.
🤯 54% of roadmaps are designed around outputs. Only 44% communicate outcomes (business objectives
and product goals) in 2023.
🤯 Getting cross-functional alignment on product direction is the biggest challenge facing product managers in 2023.*

How can you be among those 44% to be confident that the work of your teams creates a positive impact?

This is why I offer leading transformation workshops

Participating teams get:

  • A deeper understanding of user experience
  • Alignment and cross-functional collaboration
  • Evidence-guided decision-making to prioritize effectively
  • Clarity and focus on clear measurable goals for high impact

Outcome-orientation is not a virtue. It is a choice. If you want your product managers to master these skills let’s talk:

GOALS you aim to achieve

🎯 Your teams align priorities with stakeholders in an understandable way and how to engage them in the best possible way.

🎯 Your teams iteratively validate your product strategy, contributing to the learning organization.

🎯 Your teams make the impact of your solutions more measurable and clarify your most meaningful success metrics

KEY OUTCOMES I help you attain

1. Customer Empathy & Understanding

Enhance decision-making and problem-solving by developing a deeper understanding of customers for an improved user experience.

2. Alignment & Collaboration:

Foster teamwork and collaboration by ensuring a shared understanding and purpose and involve stakeholders in better understanding prioritization.

3. Evidence-Guided Decision-Making

Prioritize effectively and make strategic choices by improving decision-making through evidence. Reduce risks and guesswork.

4. Clarity & Focus

Concentrate team efforts on clear goals by identifying crucial metrics and addressing high-impact customer opportunities.

How product-led is your company?

3 different WORKSHOPS I can offer you

…to become more customer-centric, evidence-guided and outcome-oriented.


Your needs are at the centre of my services.

You get practical examples and actionable advice.

You yield crystal clear and realistic outcomes.


Let’s work together to lead
your product organization to success.