Customer Journey Mapping
What will be worked out?
Customer journey mapping is a visual representation of a customer’s entire user experience with a company, from initial interaction to purchase and beyond, to identify touch points, emotions and potential for improvement.
Your teams learn to master customer journey mapping to transform user interactions. They visualize the customer experience in order to improve it in a targeted manner.
What are the expected outcomes?
✔️ Insights into the user/customer experience
✔️ Jobs to be done of users/buyers identified
✔️ user’s pain points and feelings identified
✔️ Aha moments of delight and satisfaction
✔️ Happy path & Gap analysis
✔️ Contexts or touchpoints
✔️ Improved service design
Discover how we deliver results that truly matter – schedule your free first consultation now!
Why does it matter?
Strategy is not a virtue. It’s a set of choices. These choices should be informed by the customers‘ or users‘ reality. Your teams must research this reality as a vital input to creating a Customer Journey Vision and a competitive Strategy. This workshop ensures your team designs seamless experiences that meet user needs and enhance engagement.
✔️ Enhanced customer satisfaction
✔️ Reduced friction and drop-offs
✔️ Higher user engagement
What workshop content are you interested in?
- Comprehensive customer journey analysis in a detailed journey map
- Leveraging Cross-Functional impact analysis of how the customer journey affects various departments beyond the product team providing a holistic view of the business impact and opportunities for alignment and improvement.
- Draft a bold and transformative Customer Journey Vision or Future State Scenarios
- In-depth identification of opportunities and solutions in a action plan
Which challenges would you like to tackle?
Let’s talk – book your free consultation now!
Develop Your Customer Journey from the Status Quo to a Vision for Greater User Loyalty and Satisfaction.
